2.5x
More appointments
0.56%
Conversion rate
$0
Extra ad spend
2025
Great Many is a hair PRP treatment practice running multiple clinics in the US.
Great Many is a non-surgical hair restoration clinic based in New York City, now with locations in Atlanta and Washington DC.
They offer PRP and FDA-cleared laser treatments for men and women dealing with hair loss — no surgery, no downtime, results starting in as little as 3 months.
With over 5,000 treatments performed and a 4.9 Google rating, They've built a strong reputation across all three cities. Their brand is clean, their patient experience is intentional, and demand for their services has been growing steadily since they first opened in NYC.
Great Many were running paid ads and pulling in consistent traffic. But visitors weren't converting. The booking flow was confusing — patients couldn't figure out how to take the next step. There was no clear picture of what the treatment process actually looked like, or what results to expect.
The conversion rate sat at 0.2%. For a clinic spending real money on ads, that's a quiet but costly leak. People were interested enough to click — but the website gave them no reason to commit. They'd leave before ever booking.
We started by mapping the full patient journey — from the first ad click to the booking confirmation. The goal was to understand exactly where people were dropping off and why. We dug into the data, tracked user behavior across the site, and identified the bottlenecks before touching a single design element.
From there, we rebuilt the site around a modular, component-based design system. Every section was crafted to do a specific job — build trust, explain the treatment process, show real results, and make booking feel simple and obvious. The structure also made it easy to A/B test and optimize over time.
Grab some popcorn—these transformation stories are better than your favorite Netflix series, minus the dramatic cliffhangers.
Google Analytics
Hotjar
Figma
After the redesign was launched, the conversion rate jumped from 0.2% to 0.56%, without increasing ad spend by a single dollar. The clearer booking flow, stronger visual storytelling, and faster load times all contributed. Visitors who were previously bouncing were now moving through the funnel and booking.
For Great Many, that meant 2.5x more consultations from the same traffic. The site went from a leaky bucket to their strongest sales asset. Since then, they've grown from one NYC location to three cities — and the website scales with them.
Skip the expensive mistakes. We've crafted smarter paths to bring your ideas to life, saving you precious time and money.
It was very interesting to hear their ideas. Very smart guys and easy to work with. They brought fresh perspectives to our data science LMS that we hadn't considered.
Their development balanced innovation with educational needs perfectly, and they were remarkably responsive throughout the project.
Nedko Krastev
