JOSEPHA - price comparison platform redesign

Before JOSEPHA's redesign, users struggled with a clunky interface that made finding deals feel like work. The original platform was slow, confusing, and often missed better prices from smaller retailers. People would give up halfway through searches because the process took too long.

The existing mobile experience was particularly frustrating. Users couldn't easily share products or get quick comparisons on their phones. Many potential customers abandoned the platform after just one session, choosing to stick with manual price checking or competitors like Idealo instead.

4.4X more users who stick.

The redesigned JOSEPHA platform delivered impressive user engagement improvements. Monthly active users grew by 340% within six months of launch. Session duration improved by 65% as users found deals faster and stayed engaged longer. The streamlined mobile experience reduced bounce rates from 78% to 23%.

Revenue metrics showed equally strong performance gains. Average transaction value increased 42% through better product discovery features. User retention improved dramatically with 89% of new users returning within their first week. The enhanced sharing functionality generated 156% more referral traffic, creating organic growth that reduced customer acquisition costs significantly.