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47%
Increased sales
700
Increased sales
2024
A design-driven furniture brand creating smart modular sofas for modern living spaces.
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Rezy Design makes furniture shopping exciting and personalized for every customer. They create smart sectional sofas that adapt to any living space perfectly. Their customers can customize every detail from fabric colors to practical add-ons like cup holders and ottomans. The result? A sofa that's truly yours and uniquely crafted.
The brand targets busy professionals and growing families who value quality design. These customers want style without sacrificing function in their homes. They live in smaller urban spaces that demand smart, flexible solutions daily. Rezy Design delivers exactly that with premium quality materials and intelligent modular design systems.
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Rezy Design faced a complex problem with its original website. Their platform couldn't showcase the true potential of modular sofas effectively. Customers struggled to visualize how different pieces would look together in their spaces. The basic product images didn't capture the full customization possibilities available.
The biggest hurdle was configuration complexity for users. Customers wanted to mix colors, add cup holders, and choose various ottoman styles. But the old interface made this process confusing and overwhelming for shoppers. Cart abandonment rates were climbing as frustrated users gave up mid-configuration completely.
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We started with deep user research to understand shopping behaviors. Our team analyzed customer journey maps and identified key friction points. The focus was on creating an intuitive configurator that made complex choices feel simple and enjoyable for users. Our solution seamlessly combined visual storytelling with interactive technology.
We built a custom 3D configurator that shows real-time changes instantly. Every color swap and add-on selection updates the visual immediately, giving customers confidence in their choices. Why? Because when it’s a high-end product, users want to touch, spend time with it before making the big decision.
Grab some popcorn—these transformation stories are better than your favorite Netflix series, minus the dramatic cliffhangers.
Figma
Shopify
Google Analytics
Miro
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The new configurator changes how customers shop for furniture completely and effectively. Configuration completion rates jumped from 42% to 89% within the first month of launch. Users now spend 73% more time exploring different combinations and color options available through the platform. Users rarely contact support for spec clarifications.
Revenue per visitor increased dramatically after the redesign was launched successfully across all customer segments. The brand new checkout process reduced cart abandonment by 31% consistently over time. Most importantly, customer satisfaction scores improved too, with users praising the intuitive and visual shopping experience.
Skip the expensive mistakes. We've crafted smarter paths to bring your ideas to life, saving you precious time and money.
"It was very interesting to hear their ideas. Very smart guys and easy to work with. They brought fresh perspectives to our data science LMS that we hadn't considered.
Their creative web design and development balanced innovation with educational needs perfectly, and they were remarkably responsive throughout the project."
Nedko Krastev
