75%
Conversion Rate
3%
Conversion Rate
12
Service Pages
2024
MyFatoorah provides advanced electronic payment solutions like Stripe in the Middle East.
Industry
Fintech
SaaS
Services
UI/UX Design Services
Webflow Development Services
Timeline
5 months
Website
MyFatoorah revolutionizes how businesses in the Middle East handle payments. Since 2014, they've been bridging the gap between traditional commerce and digital transactions, serving over 50,000 merchants across Kuwait, Saudi Arabia, UAE, Bahrain, and beyond. Their mission is to make digital payments as natural as cash transactions.
Built for the unique demands of MENA's business landscape, MyFatoorah provides everything from one-click payment solutions to comprehensive e-commerce integrations. Their platform processes millions of transactions monthly, supporting local payment methods that global providers often overlook – from regional card networks to popular digital wallets.
MyFatoorah had a great product, but their website wasn't telling their story well. While they were handling millions in payments and helping thousands of businesses, their website made them look small and unreliable. In the finance space, where trust is everything, this was a big problem.
Imagine being a business owner trying to sign up for MyFatoorah. You'd have to jump from page to page just to understand what they offer. Important details like pricing and how to get started were hidden away in hard-to-find places. Not surprisingly, 7 out of 10 interested businesses would give up before signing up.
We knew the best way to help MyFatoorah was to understand their customers first. So we spent time with local businesses in Kuwait, UAE, listening to what they needed. It turned out that business owners wanted more than a payment system - they wanted to see how MyFatoorah could help their specific type of business.
With this understanding, we gave MyFatoorah's website a complete makeover. We made it easier to sign up by cutting down the steps from 12 to just 4. We added stories from local businesses that were already using MyFatoorah successfully. We also made sure visitors could easily find important information.
Grab some popcorn—these transformation stories are better than your favorite Netflix series, minus the dramatic cliffhangers.
Figma
Google Analytics
Hotjar
Webflow
The new website changed how businesses saw MyFatoorah. Where before they had trouble getting merchants to sign up, now they were seeing ~200% more businesses joining every month. The sign-up process that used to take hours now takes just minutes, and customer service gets fewer confused calls about how things work.
Most importantly, local businesses now see MyFatoorah as their trusted payment partner. The success stories from other local merchants helped build confidence, and the clear, country-specific information made it easy for businesses to understand exactly how MyFatoorah could help them grow. Their satisfaction scores jumped from 6.5 to 9.2 out of 10.
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